Tillman Consulting Group Announces Strategic Partnership with Anura to Protect Brands and Maximize Marketing ROI
Quality Traffic. Trusted Partnerships. Proven Protection.
Tillman Consulting Group, LLC (TCG), a leading provider of high-quality digital media and customer acquisition solutions for the mortgage, financial services, insurance, debt, and home services industries, is proud to announce a strategic partnership with Anura, one of the industry’s most advanced fraud detection and prevention platforms.
As digital marketing continues to evolve and advertisers scale customer acquisition efforts across an increasingly diverse mix of traffic sources, protecting brands from fraudulent traffic has never been more important. Through this partnership, Tillman Consulting Group is reinforcing its commitment to delivering quality, transparency, and performance while helping clients safeguard their marketing investments.
A Growing Industry Challenge
The digital advertising ecosystem is facing an unprecedented rise in automated and fraudulent traffic. According to the 2026 Thales Bad Bot Report, bots accounted for 53% of all internet traffic in 2025, surpassing human-generated traffic for the second consecutive year. Even more concerning, malicious “bad bots” represented 40% of all internet traffic, up from 37% in 2024, highlighting the growing sophistication and scale of fraudulent online activity.
For organizations operating in highly competitive industries such as mortgage lending, financial services, insurance, debt relief, and home services, the risks extend far beyond wasted advertising spend. The 2026 Thales report identified Financial Services as the most targeted industry for bot attacks, accounting for 24% of all bot activity worldwide. Additionally, Financial Services experienced 46% of all account takeover attacks, demonstrating the significant financial incentives driving fraudsters to target companies that acquire and serve consumers online.
At the same time, artificial intelligence is rapidly transforming the threat landscape. The report found that AI-driven bot attacks increased by more than 12.5 times year-over-year, enabling fraudsters to deploy increasingly sophisticated automated traffic capable of mimicking legitimate consumer behavior, bypassing traditional security controls, and compromising marketing performance.
For advertisers investing in mortgage leads, home equity and HELOC campaigns, insurance marketing, debt solutions, and home services customer acquisition, fraudulent traffic can negatively impact:
- Marketing ROI
- Conversion Rates
- Customer Acquisition Costs
- Lead Quality Metrics
- Analytics and Attribution Accuracy
- Customer Experience
- Brand Reputation
As marketing budgets increase and traffic acquisition channels continue to diversify, ensuring that every click, visitor, lead, and conversion originates from a legitimate consumer has become a business imperative. Organizations can no longer afford to simply measure volume, they must validate quality.
Why Anura?
Anura is an advanced ad fraud detection and fraud prevention platform designed to identify and stop bots, malware, AI-assisted fraud, click farms, and other forms of invalid traffic in real time.
Unlike many fraud detection solutions that rely on IP blockers or generalized risk assessments, Anura uses hundreds of proprietary data points to determine whether a visitor is legitimate or fraudulent before they can impact campaign performance.
Key Capabilities Include:
- Real-time visitor analysis
- Deep environmental analysis
- Detection of bots, malware, human fraud farms and AI-assisted fraud
- Blocking fraud before fraudster reaches a landing page
- Elimination of invalid traffic before advertising dollars are wasted
- 99.999% Accuracy Guarantee with virtually no false positives
By identifying fraudulent activity before a visitor can engage with an advertiser’s website, Anura helps preserve marketing budgets, improve campaign performance, and increase the quality of traffic reaching brands.
Protecting Brands Before Fraud Impacts Performance
At Tillman Consulting Group, quality has always been at the center of our business model.
We provide digital media solutions for organizations across:
- Mortgage Refinance
- Home Equity Loans
- HELOC
- Home Purchase
- Personal Loans
- Financial Services
- Auto Insurance
- Homeowners Insurance
- Health Insurance
- Life Insurance
- Debt Relief
- Home Services
- and more…
Our clients depend on us to deliver qualified consumers at scale. As traffic volumes continue to grow across paid search, native advertising, programmatic media, affiliate marketing, email marketing, social media, and emerging digital channels, fraud prevention must be integrated into the customer acquisition process, not addressed after the fact.
Through our partnership with Anura, fraudulent traffic can be identified and blocked before it reaches our partners’ landing pages, helping ensure that marketing dollars are spent engaging real consumers rather than automated systems, bots, or bad actors.
This proactive approach enables our partners to focus on what matters most—converting qualified consumers into customers while maintaining confidence in the quality and integrity of their marketing programs.
A Shared Commitment to Transparency and Accountability
As Rich Kahn, CEO and Co-Founder of Anura, often says:
“It’s not a question of if you have fraudulent traffic, the question is how much fraudulent traffic do you have?”
This philosophy aligns closely with Tillman Consulting Group’s approach to media quality and partner success.
Rather than assuming all traffic is legitimate, TCG believes that every traffic source should be monitored, validated, and continuously optimized to protect advertisers and maximize campaign performance.
By combining rigorous traffic quality standards with best-in-class fraud prevention technology, we are helping our partners reduce risk, improve lead quality, and make more informed marketing decisions.
Raising the Standard for Performance Marketing
The partnership between Tillman Consulting Group and Anura represents another step in our ongoing commitment to providing clients with industry-leading traffic quality, transparency, compliance, and fraud prevention.
As the digital advertising landscape becomes increasingly complex and AI-driven fraud continues to evolve, advertisers need partners who are focused not only on volume and performance, but also on protecting their brands and ensuring the integrity of every marketing dollar spent.
At Tillman Consulting Group, we believe quality traffic is not a luxury. It is a requirement.
By combining TCG’s expertise in customer acquisition with Anura’s industry-leading fraud detection technology, we are helping our partners:
- Reduce wasted advertising spend
- Improve lead quality
- Increase conversion performance
- Improve marketing attribution
- Protect brand reputation
- Strengthen compliance initiatives
- Maximize return on investment
For organizations purchasing leads, clicks, calls, and consumer inquiries, fraud prevention should not be optional. It should be an integral part of every customer acquisition strategy.
The partnership between Tillman Consulting Group and Anura ensures that our clients have access to one of the most sophisticated fraud prevention solutions available today, helping them confidently scale their marketing programs while protecting both their budgets and their brands.
About Tillman Consulting Group, LLC
Tillman Consulting Group, LLC is a performance marketing and customer acquisition company specializing in digital media solutions for mortgage, financial services, insurance, debt, and home services organizations.
TCG partners with leading lenders, financial institutions, insurance carriers, debt solution providers, and home services companies to deliver scalable, compliant, and high-quality consumer acquisition programs. Through a relentless focus on traffic quality, compliance, transparency, and performance, Tillman Consulting Group helps organizations acquire customers efficiently while protecting their brands and maximizing marketing ROI.
About Anura
Anura is an industry-leading fraud detection and prevention platform that identifies bots, malware, click farms, AI-assisted fraud, and invalid human traffic in real time. As a TAG certified fraud solution, Anura is the most accurate tool for stopping fraud before it impacts marketing campaigns, helping advertisers improve ROI, protect brand integrity, and make better business decisions based on clean, accurate data.
For more information about Anura, visit www.anura.io.
Sources
Thales 2026 Bad Bot Report: Bad Bots in the Agentic Age
Key findings cited include:
- Bots accounted for 53% of all internet traffic in 2025.
- Bad bots represented 40% of all internet traffic.
- AI-enabled bot attacks increased 12.5x year-over-year.
- Financial Services accounted for 24% of all bot attacks.
- Financial Services accounted for 46% of all account takeover attacks.
- 17.2 trillion bot requests were blocked by Thales in 2025.
Source:
https://www.imperva.com/resources/gated/reports/2026-Thales-Bad-Bot-Report.pdf
About Anura:
https://www.anura.io