Why the Loss of Trigger Leads Exposes a Deeper Strategic Vulnerability
The most significant risk facing mortgage organizations is not the disappearance of a specific lead
The End of Trigger Leads: What Changes in March 2026
For more than a decade, credit-trigger-based leads have functioned as a primary growth lever for
FCC Delays TCPA “Revocation-All” Rule Until January 31, 2027
January 7, 2026 The FCC has officially pushed back enforcement of a key component of
How Real-Time Lead Transparency Drives Smarter Growth in 2026
This article is part of an upcoming white paper by Tillman Consulting Group exploring the
TCG’s 2025 Recap
In 2025, the performance marketing industry didn’t just evolve; it was essentially re-coded. For those
Trigger Leads Are Ending — Here’s What Smart Mortgage Companies Will Do Next
The mortgage industry just experienced one of its biggest shake-ups in years. With the signing
Fed Rate Cuts vs. Mortgage Rates: What Homebuyers Need to Know
When the news breaks that the Federal Reserve has cut interest rates, it’s natural for
Why Smart Refinancing Offers Fail: The #1 Reason Homeowners Choose Familiar Brands
Discover why your refinancing offers might be ignored, no matter how great the rate. Learn
First-Party Data is the Next Strategic Moat in Consumer Finance
Much has been said about rising Customer Acquisition Cost (CAC), tightening privacy regulations, and the decline
Equity, Inflation, and the Next Consumer Shift: Why Cash-Out Refinancing Deserves a Closer Look
While headlines continue to focus on interest rate speculation and new home affordability, a quieter,
Unlocking Partnership Success Through Client Transparency
In the world of high-performance partnerships, transparency isn’t just a matter of good communication—it’s the
Unlocking Team Performance Through Data Transparency
In today’s competitive mortgage landscape, speed, trust, and relevance are everything. Borrowers expect personalized service,
FCC Delays “Revoke-All” Rule—Here’s What It Means
In a move welcomed by banks, fintechs, and healthcare providers, the FCC has officially delayed
FCC Backs Down on “One-to-One” Consent Rule—What This Means for Marketers and Compliance Teams
In a significant development for anyone working in lead generation, SMS marketing, or regulatory compliance,
Why Smarter Lead Data Is the Foundation of Modern Sales
There was a time when generating a lead meant little more than getting a name
TCPA Revocation Rule: What You Need to Know.
The Federal Communications Commission (FCC) has unveiled a major modification to the Telephone Consumer Protection
Embedded Finance: How Banks and Fintechs Are Reshaping Consumer Lending
Embedded finance is revolutionizing the way consumers access credit. By 2030, the market is expected
Major TCPA Development: Eleventh Circuit Strikes Down FCC’s One-to-One Consent Rule
On January 24, 2025, the Eleventh Circuit Court of Appeals issued a pivotal ruling under
Important: FCC Postpones One-to-One Effective Date.
Justice and fairness took center stage as the FCC announced the postponement of the effective
Will Mortgage Rate Optimism Climb In 2025?
Despite a 1.9-point decline in December to 73.1, the Fannie Mae Home Purchase Sentiment Index (HPSI) was
The Importance of One-to-One Consent in Lead Generation
Lead generation is the lifeblood of any successful marketing strategy. However, with the increasing focus