Affiliate Summit West Vegas

Another Affiliate Summit West is in the books, and what an event it was! It’s always a pleasure reconnecting with industry partners, colleagues, and new faces, but this year’s ASW had a different energy—one that felt like a collective sigh of relief and a renewed focus on growth.

With the FCC’s one-to-one consent ruling permanently stopped, the industry can finally move forward without the uncertainty of compliance strategies varying from company to company. Instead of navigating conflicting interpretations, businesses can refocus their efforts on building sustainable growth strategies. Interestingly, the conversation around “one-to-one” took on a new meaning—more companies are shifting their focus to driving traffic to their own properties and reducing dependence on third-party lead generators. In the end, this challenge actually strengthened the industry, reminding us all that unity and advocacy matter.

A huge thank you to IMC and REACH for leading the charge and being the voice of the industry. ASW was packed with insightful meetups, strategic discussions, and, of course, some unforgettable networking moments. The momentum is strong, and we’re excited to see what’s ahead as these partnerships continue to grow.

Till next time…